Painful Memories Motivated Me To Create Change…
I was never the nicest or most intelligent of kids growing up. I was a ‘little sh$t’ as some people used to call me. I battled my own demons throughout my teenage years from excessive alcohol consumption to more than just social drug taking. I found myself at a stage of my life where everything I was doing was wrong. I had LOTS of jobs that quickly turned into failures, and my life just seemed as if it was not destined for anything more than drink, drugs, job-hopping and partying (mainly to escape my own realities of life).
Forget all of the other ‘My Story’ and ‘About Me’ pages you may have read previous to mine. I am here to hold nothing back about the story of my life – some details of which will not be positive, happy or even polite. I am not going to say what an awesome person I am and tell you about all of the fantastic achievements I have made in my life: you will only read and learn the truth from this point onwards.
There have been some ups and downs in my life, which have helped me to become the person I am today. My main objective here is to explain to you who I really am, to offer my whole story from birth to this current time of writing (xx/xx/2016), and to provide an indication of where I have come from and where I am going. I hope you enjoy.
12th August 1991 – Christopher Jones is born
I’m here and ready to take on the world, all 8.4lbs of me. I was born in Withybush Hospital in Haverfordwest, Pembrokeshire in Wales. My father was a farmer and my mother was a district nurse – they both worked extremely hard to put food on our plates and a roof over our heads. Two years prior to my birth, my older brother Nick was brought into the world. We grew up together with big fat smiles on our faces all of the time, we had bright blonde hair and both got very upset if we did not have any crisps in the house. Years later I was to earn myself a nickname as Muncher – for obvious reasons really, I absolutely loved my food!
1995 – My first year in primary school (YUK)
I was four years old at this point and starting to adapt to life pretty nicely, until my mother soon told me that I had to attend this boring thing called ‘school’ five days per week! Of course, I threw a rather intense temper tantrum (and cried a tear or two) for a good part of six minutes before calming down and snacking on some good old crisps for comfort.
As I have been gathering information for this blog over the last few weeks, I have asked my mother a number of questions about my childhood. One the questions I asked was: “Mum, honestly now… How naughty was I when I was growing up?” The response of my mother shaking her head with eyes that could have cut steel was enough for me to find my answer. Sorry, Mum and Dad!
2002 – My first year in secondary school (you’ve been warned)
My secondary school experience ranged from a number of different things. I started out like every other kid at school: I kept my head down and tried my best. For the first few years, that was. When I reached the age of around fifteen years old everything seemed to be such a big joke to me. I began not caring for anybody else but myself; I would steal clothes and food from local shops; I would drink on Friday, Saturday, Sunday and Monday nights with my friends without fail. Trust me, this was no fault of my parents’ whatsoever. I was just that kid that couldn’t be told. If I got grounded I always found a way to get out and do what I wanted. I was a ‘little sh$t’ as most described me as, and for good reason.
I really went down the wrong path for many years which included heavy alcohol consumption and moderate drugs to begin with, which led to heavier substance use months later. It seemed my life at that point only had one direction, and that was towards a downward spiral. This long and lonely road which felt fantastic at the time lasted for around four years in total. That is a lot of wasted time and a lot of money spent. I can only look back and say in total confidence that that part of my life is well and truly over.
2005 – My dad builds the business of his dreams
I was fourteen years in to the lavish lifestyle of ‘Me’ at this stage. This year marked a pretty spectacular moment for my dad, with the founding of his first ever business. The Croft Farm & Country Cottages were born, the project my dad had taken on to build the empire that he had always dreamed of was fast becoming a reality. Good on him. This had always sparked an interest in me even when my main focus was going out and drinking myself into oblivion. The business world was always catching my eye, which leads me to think I have my dad to thank for the current life I live now.
I watched the whole project grow from nothing but dirt and dust to one of the most impressive guesthouses and cottages I had ever seen. A tremendous achievement to my father, Stephen Jones, for creating something so great just from a simple vision that he’d had years before.
2007 – GCSE Results (Exams time)
This is the year I finished secondary school. You can imagine how happy I was to see this day arrive!
I am not going to bore you here with the details of this, please see below my GCSE results for my exams in 2007:
English Literature: C
English Language: D
Business Studies: C
Physical Education: C
Internet Technology: E
Are you surprised? No, me neither.
2008 – Total job meltdowns
You know when people say, “This year is mine!” or “This is going to be my year!”. Yeah, well, I can safely tell you that 2008 was not one of them for me.
As this was the year I passed my driving test, I subsequently thought the world was my oyster and I was more free than ever to do what I wanted…
I first decided to enrol in a local college (Pembrokeshire College in Haverfordwest, Wales) to enrol upon on a three year plumbing course that seemed like it could have led to a full time career for me later down the line. However this soon ended only six months after I began due to boredom and eventually getting kicked out of college due to missing lots of lectures and drinking underage on campus. Not a good start as you can imagine, which really did lead to putting my parents in a difficult situation. I am sure they were beginning to think that I was one of those nightmare children that you only hear of on TV shows or something.
The list of jobs I can remember go like this:
- Painter & decorator for a local firm
- Warehouse worker at Princes Gate Water
- Washing dishes for a local cafe
- Mowing local residents’ lawns with my dad’s lawn mower
- Delivery driver for the Yellow Pages (local drop offs)
These were five of many jobs that I thought I could do well, how wrong was I.
2009 – I start working as an ice cream man
To say I didn’t apply for this job purely based on the amazing Mr.Whippy ice creams they served, would be telling porkies. I travelled around different places in Pembrokeshire & Carmarthenshire (Wales, UK) serving ice creams to lots of people: in festivals, on beaches or on in a carpark. The job was awesome and I loved it! The main reason I worked during this time however was still only to fund my bad habits of drink and drugs on the weekend.
At this time, I was learning more and more about life and in hindsight I believe I started to think a little bigger in terms of what I could potentially be doing in the near future. I had a discussion with my parents about this whole thinking stage I was going through – thankfully they were greatly supportive and were ready to help me in any way possible.
Bring on the next year..
2010 – Started working at an oil refinery
MURCO Oil Refinery – CCNSG Passport Health & Safety Certificate
This was a real test for me, as all employees of contractors working at the oil refinery (Milford Haven, Pembrokeshire in Wales) had to agree to spot checks throughout their entire time working on site i.e. mandatory alcohol and drug tests. I was working as a scaffolder and it was a seriously manually intensive job, as some of you may know. I was working 12 hours per day, 5 days per week. I literally woke up and went to work, got home to eat, then went straight to bed. I repeated this process for 6 months straight until the firm I worked with went to a different site which was too far for me to travel to.
This experience definitely woke me up to all of the struggles that life can throw at you. If anybody was wondering, I stayed 100% clear of any sort of alcohol and drugs for the entire duration of my employment down at the oil refinery. This was something that I was very proud of and I felt validated that I didn’t actually need them at all.
After this job, I dabbled in and out of a few other jobs before making a big decision of really doing something with my life. I focused on saving up money for the goal that I had in mind for one year down the line.
2012 – I am officially a Advanced Level 3 Personal Trainer & Nutrition Coach
I moved to Cardiff, Wales to begin my career as a fully qualified Personal Trainer. The sense of accomplishment I felt after I passed my Level 3 and received my Diploma in Advanced Personal Training was surreal. The fact that I actually achieved something in my life that wasn’t ‘How to drink a pint of beer in under 6 seconds’ felt truly amazing.
I went on to build up quite a good name for myself within the personal training community, working with over 100 clients and helping many more achieve their health and fitness goals. I began training myself for overall aesthetics and general health, and I can officially say that I was hooked – in a good way. I had finally found my path, something I had such a passion for that I knew it wasn’t going to be like the other jobs.
I worked in Cardiff at Pure Gym for a few years working with some great clients who achieved some fantastic results. That feeling when you help somebody else achieve something in their life cannot be beaten in my opinion.
Please bare in mind that I was only earning £1,200 per month after tax in 2014 when living in Bristol, which at the time seemed a nice pay cheque. The rent of our one bedroom apartment in Clifton was £675 and our bills were £400 per month. As you can work out, this didn’t leave much money spare for the both of us to enjoy any of the finer things in life. This is where the decision to move home mainly came from.
Please Note: This is not a good wage for someone who has had the nickname ‘Muncher’ for the last 20+ years.
Later 2014 – My actual nightmare
The trial continues
My ongoing thoughts
I was having many thoughts on doing something for myself months before quitting my job at David Lloyds. I remember searching online for ‘How do I make money while I sleep?’ and ‘How can I generate passive income?’. This was a sure sign that I wanted greater things for my life, and the next year may come as a surprise to you…
May 2015 – My very first company was born
The month and year I founded my first ever company. I made sure I was not moving back home with no ideas, I had been researching various methods to ‘make money online’ prior to moving home as I said before. I decided to go all in on the Amazon FBA (Fulfilment By Amazon) model. I had been reading and watching endless videos on business, selling on Amazon, passive income and much more prior to the set up of my new business.
As I was already considering setting this up in Bristol but having financial restraints, would of struggled to get this going on my own. I decided to seek an investor and long term business partner, luckily enough I came across someone in the gym (David Lloyds) that really wanted to know more about this exciting business model I proposed.
The initial money needed to start up this business was around £4,000 for anybody wondering.
Anyway, 10 weeks later our company was formed and we had our first product ready to sell on Amazon UK. This was a truly momentous moment for both Joe (My business partner at the time) and I.
January 2016 – My sub company was born
A new trading name of my first initial company came into the world.
My major passions in life are helping people, this is what sparked an interest in how I could that passion into a physical product business on Amazon FBA.
With all systems set in which I learnt over the year, we implemented them with perfect precision and the rest is history. We primarily sell on Amazon UK with expansion meeting’s taking place to soon target the Amazon USA market, excited is a true understatement.
Our highest month to date is just over £50,000 (please note, this is sale, not profits,) this amount in previous jobs would of taken me over 3 years to earn. This is not our usual monthly takings, sales and revenue can move up and down depending on the day, week and month.
Please Note: This is not easy to do, I have been learning many things since starting my own business. I have made many mistakes during that time and have cost the business well over £20,000. These mistakes can either make you or break you, failure for me is not an option we thankfully we are back on track and fully in control of our companies future.
We now make regular daily sales of between £700-£1,000 per day, the profit margins on our products range from 30%-42% per sale made.
May 2016 – ZonLife Success was born
At the age of 24 years old, many years on from my naughty ways. I have now created and built up over two successful businesses which generate almost £1000 per day in sales. One forever growing blog (www.zonlifesuccess.com) which is reaching 50 unique visitors and 100+ total views on a daily basis and my very own YouTube channel (ZonLife Success) which has clocked up nearly 15,000 views since starting just 8 weeks ago. I have also worked with a number of online clients who I have helped to build up their businesses to generate over £10,000 per month in sales within the first 3-6 months of launch.
This is called ‘The ZERO To £10,000’ project, where my client and I start from nothing but an idea and take action to develop it into something real. To then go and achieve financial freedom for my client as soon as possible, usually in the first 6-months this goal is achieved. This all happens on either Amazon UK or USA, depending on the initial investment involved. As Amazon USA is much tougher to tackle that the UK, I advice my coaching clients to get a feel of the business model in the UK before expanding to the USA market. Unless initial investment numbers are high, then we would go full throttle on setting up shop in Amazon USA.
The above photo is of mike from Healthy Bee. The success that Mike has created for himself is truly magnificent, going from no job and no income to becoming one of the top seller’s on Amazon UK in his category. I mark this down as one of my proudest achievements as coach and close friend to Mike than anything else to this current day.
Mike is now progressing into many other areas of his life which is truly inspiring to see. He is working on his side hustle too which is his Kindle Direct Publishing business. Mike is also researching his next product to bring out in the health food and supplements space and is striving to better himself each and every day.
This might sound like I am blabbing on and begging Mike up but this is a truly proud moment of mine, that I have been able to help somebody else achieve their goals and dreams. Mike’s was to live financially free and to own his own business – GOAL ACHIEVED! Well in Mike
July 2016 – I wrote my first book
’12 Steps To Amazon Success’ was written. A training course for anybody looking to start selling on Amazon, the book was published on Amazon for immediate sale.
I have always been keen to write a book, but never thought of writing a training course that could massively benefit other peoples lives until I got into selling online.
My main focus from here is to develop and create training courses specifically around my expertise, that will have a greatly positive impact on peoples lives. My aim is to write a high quality training course on selling on Amazon FBA (Fulfilment By Amazon) for my next book release, as well as a Kindle Direct Publishing training course for those looking to make money from selling ebooks on Amazon KDP.
As far as book writing and educational courses go, my first book was a very proud moment in the early stages of my business career.
August 2016 – My company turns 1 year old and I turn 25 years old
My birthday is on the 12/08/1991, my friends and I celebrated pretty hard that night which which had to be done as I had just turned a quarter of a century old.
My company turned 1 year old as of 16th August 2016 (this is the day that we made our first sale, yipee).
At the age of 25 years old, I had successful earned my first quarter of a million pounds (nearly).
My main focus for the last 3-months has been on helping other people achieve financial freedom in their lives.
I am now placing massive emphasis on providing as much value as I possibly can to other people, this is why I have started up my coaching and mentoring business. My ultimate aim and purpose in life is to help as many people achieve financial, location and time independence as I possible can.
While I sit here this evening and finish off writing about my story, I am reflecting on all of the things I am grateful for in my life. I am blessed with a beautiful girlfriend who is ultra supportive, kind and loyal, through the good times and the bad. My parents, my brother and my grandparents are absolutely fantastic and continue to be my biggest fans a year after I began my new, scary yet exciting online adventure.
My friends have been awesome, one friend in particular “Michael Beynon” from Healthy Bee. Thank you bro!
My business partner “JB,” you know how hard we have both worked to get to the point we are at now. There were many struggles and few successes at the start, but we stuck at it, stayed consistent and never lost sight of our end goal. For that and for your guidance through everything, I am deeply grateful.
I am thankful for stepping away from the bad patches in my life and discovering a new world filled with great opportunities.
I am grateful for my sight, my senses and of course, my car and my beautiful apartment. I never am have or will become ungrateful for all of the things I have and for all of the things that people have done for me.
Last but not least, I love the Internet!
Without this, none of this would be possible!
I would like to say a big thank you for taking the time out to read my story, I hope this has given you a more in depth look into my life, from past to present.
If you would ever like to get in touch regarding more information and details on coaching and mentoring for making money online, please do not hesitate to write me a message via the comments section below.
I look forward to speaking to you soon,